Strategic Marketing

You can’t be all things to all people.

You don’t have unlimited resources.

Your marketing needs to be strategic - aligned with your Competitive Strategy and targeting the right people with the right message.

Topics for discussion:

  • What is Competitive Strategy?

  • What forms of promotion are available?

  • How do you want your firm to be perceived?

  • What is the source of your firm’s competitive advantage?

  • What market(s) should you target?

  • What messages should you communicate?

  • What marketing channels will be most suitable and effective?