LinkedIn as a Promotional Tool
Many lawyers avoid social media, concerned that it will consume a lot of their time for little return.
However, LinkedIn is a powerful, free, promotional tool which, used properly, can help you to build your profile and attract clients.
Topics for discussion can include:
Introduction to LinkedIn (principles)
Introduction to LinkedIn (practical)
How to set up your LinkedIn account and profile
How to stop LinkedIn from gobbling up your billable time
Creating a compelling LinkedIn profile
Building your LinkedIn network
Keeping in contact with your network
Using LinkedIn to position yourself as an authority in your chosen field of practice
LinkedIn endorsements and recommendations